A brand dedicated to analogue music such as vinyl, fostering a community where music lovers can come together to appreciate the analogue experience. This brand aims to help today’s music enthusiasts discover the emotional depth that vinyl can provide and to build a community around this shared experience.

Specifically targeting my generation, which has been raised on digital streaming platforms and may not have encountered analogue and what it offers.

The gift box contains 3 vinyl records, a cassette tape, an editorial magazine, a 3D collectable and a poster, all related to the theme of analogue. The vinyls and cassette are examples of analogue audio formats that have a distinctive sound quality and physicality. The gift box is intended to educate customers about the benefits of analogue, as well as inspire them to explore more analogue products and activities.