The emergence of electronic music has created a vibrant and diverse culture within the music industry. With a focus on the ever-evolving genre of house music, this project aims to establish a new record label, named “Evrgreen,” dedicated to promoting and supporting emerging and established talents in the house music scene. Through strategic branding, this project will carve out a distinctive identity for Evrgreen, reflecting its commitment to timeless music and natural growth. In an industry often saturated with commercialism and superficiality, Evrgreen aims to become a fresh space for artists and enthusiasts alike, where the essence of music is celebrated in its purest form.